Success Story

AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign

Image

Summary

AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign.

Key Highlights

AccuWeather and a big box tech retailer launched a Black Friday campaign.
The campaign aimed to reach a large number of consumers and promote the brand’s holiday weekend discounts.
In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks.

Key Highlights

Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm

An in-depth look at the 2020 hurricane season forecast

Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda

The Challenge

AccuWeather and a big box tech retailer launched a Black Friday campaign aimed to reach a large number of consumers and promote the brand’s holiday weekend discounts. AccuWeather created custom, high-impact creatives that were strategically positioned cross-platform around highly-engaged content before the shopping holiday, ensuring maximum viewability and engagement for the campaign. By utilizing a cross-platform takeover strategy 24-hours before the shopping holiday, the brand’s campaign messaging was constantly present and highly visible throughout the consumers’ planning process.
Image
 

The Solution

  • • Cross-platform takeovers 
  • • High-impact custom ad units

The Result

  • • In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks (170% of brand’s KPI of 80K clicks) 
  • • The high-impact mobile web hero placement delivered a CTR of 3.21%, while the desktop hero placement delivered a 1.01% CTR 
  • • Nearly 85% of the impressions delivered were from mobile and apps, reaching users on the move as they were shopping

Contact sales

Tell us about your company and one of our experts will be in touch.

The latest from AccuWeather

Press Release

AccuWeather to Launch Video Streaming Service AccuWeather NOW

AccuWeather Global Weather Center, July 29, 2021 - AccuWeather today announced it will launch a video streaming product later this summer called AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from...

Thu, 29 Jul 2021 11:45:13 GMT

Press Release

AccuWeather Launches Digital Hurricane Tracker In App and Online to Coincide with Above-Normal 2021 Hurricane Season

Innovative hurricane tracking feature brings most comprehensive hurricane information available to increase awareness of incoming hurricanes and their impacts, displaying exclusive AccuWeather Forecast Eye Path maps, impact graphics and easily navigable tools to track and follow storms for optimal preparation protection and insight. AccuWeather Global Weather Center, July 22, 2021 - AccuWeather today announced its...

Thu, 22 Jul 2021 16:25:02 GMT

Press Release

AccuWeather Founder Dr. Joel N. Myers Comments on The New York Times Story on FOX Entry into Weather

Accurate, timely forecasts save lives  Weather events have an annual global economic impact of trillions of dollars and cause hundreds of thousands of deaths and injuries each year. As increasingly volatile weather impacts more people, the focus should not be on an unproven entrant and “media wars,” (Fox's New Channel Changes the Climate for Weather TV, July 6,...

Sat, 10 Jul 2021 19:46:38 GMT