Success Story
AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign
Summary
AccuWeather delivers 30MM+ impressions for big box tech retailer’s 24-hour Black Friday campaign.
The Challenge
The Solution
- • Cross-platform takeovers
- • High-impact custom ad units
The Result
- • In a span of 24 hours, AccuWeather delivered over 30 million impressions and almost 137K clicks (170% of brand’s KPI of 80K clicks)
- • The high-impact mobile web hero placement delivered a CTR of 3.21%, while the desktop hero placement delivered a 1.01% CTR
- • Nearly 85% of the impressions delivered were from mobile and apps, reaching users on the move as they were shopping
Contact sales
Tell us about your company and one of our experts will be in touch.
The latest from AccuWeather
Press Release
Brainstorm and AccuWeather® Team Up On Joint Development of New Generation of 3D Applications For TV Weather Presentations
The Companies, With A Long History Of Collaborations, Will Partner to Develop Real-Time, Data-Powered 3D Weather Products, Augmented Reality, and Virtual Sets. Brainstorm Booth SL4097 and AccuWeather Booth SL5031 NAB 2024, Las Vegas, NV - April 15, 2024 - Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, and AccuWeather®, the world's most...
Press Release
AccuWeather®, Ambient Weather® Partner On Hyperlocal Weather Data, Weather Station Networks For Local TV
STATE COLLEGE, PA & BOOTHWYN, PA - April 13, 2024 - AccuWeather® and Ambient Weather®, a leader in modern weather station technology, have entered into in an exclusive partnership to offer superior real-time hyperlocal weather data and private weather station networks for local TV stations for the first time ever at NAB. As part of the...
Press Release
AccuWeather's® Newest WeatherShow Enhancer™ Turbocharges Weather Presentations
AccuWeather's® Newest WeatherShow Enhancer™ Turbocharges Weather Presentations with More Motion, Greater Interactivity, Faster Severe Weather Information, and Superior Hyperlocal Weather Data