#1 battery brand sees 3x more engagement with AccuWeather’s severe weather-triggering and custom content
A #1 battery brand sees 3x more engagement with AccuWeather’s severe weather-triggering and custom content.
Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm
An in-depth look at the 2020 hurricane season forecast
Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda
- • High-Impact, cross-platform display units
• Severe weather triggering & targeting
• Custom, co-branded video and article content
• Native, in-app background integration
• AccuWeather performed 20% above the brand agency’s viewability standards across weather aligned media and messaging
• Weather triggered messaging received 3x more interaction that standard run of site media
• Custom content featuring extreme meteorologist, Reed Timmer, garnered a 5.05% CTR
• 40% attention quality* on custom content
• 2x the benchmarked universal interaction rate**
*Attention Quality: Ratio of users that converted from hovering over an ad to interacting
**Universal Interaction Rate: Percentage of impressions where a user entered the frame of an ad and was active for at least half a second
Tell us about your company and one of our experts will be in touch.
The latest from AccuWeather
AccuWeather to Launch Video Streaming Service AccuWeather NOW
AccuWeather Global Weather Center, July 29, 2021 - AccuWeather today announced it will launch a video streaming product later this summer called AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from...
AccuWeather Launches Digital Hurricane Tracker In App and Online to Coincide with Above-Normal 2021 Hurricane Season
Innovative hurricane tracking feature brings most comprehensive hurricane information available to increase awareness of incoming hurricanes and their impacts, displaying exclusive AccuWeather Forecast Eye Path maps, impact graphics and easily navigable tools to track and follow storms for optimal preparation protection and insight. AccuWeather Global Weather Center, July 22, 2021 - AccuWeather today announced its...
AccuWeather Founder Dr. Joel N. Myers Comments on The New York Times Story on FOX Entry into Weather
Accurate, timely forecasts save lives Weather events have an annual global economic impact of trillions of dollars and cause hundreds of thousands of deaths and injuries each year. As increasingly volatile weather impacts more people, the focus should not be on an unproven entrant and “media wars,” (Fox's New Channel Changes the Climate for Weather TV, July 6,...