Success Story

Mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms

Image

Summary

A mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms.

Key Highlights

AccuWeather worked with a key government initiative to provide high exposure advertising throughout a full-day sponsorship.
The brand received all ad placements during this full-day takeover.
The high impact campaign garnered 27MM+ impressions.

Key Highlights

Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm

An in-depth look at the 2020 hurricane season forecast

Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda

The Challenge

AccuWeather worked with a key government initiative to create a high-impact presence across mobile, desktop and network platforms in order to provide high exposure throughout a full-day sponsorship. Through this full-day takeover, the brand received all ad placements across AccuWeather platforms, as well as a unique network integration that ran on most major TV providers throughout the U.S.
Image

The Solution

• High-impact, cross-platform, 1-day takeover
Through this full-day takeover, the brand received all ad placements across AccuWeather platforms, as well as a unique network integration that ran on most major TV providers throughout the U.S.

The Result

• The high-impact campaign garnered 27MM+ impressions, over the span of one day
• The top 4 ad placements within the campaign garnered a 0.30% CTR compared to AccuWeather’s benchmark of 0.16%
• The in-app adhesion unit had a viewability of 92%

Contact sales

Tell us about your company and one of our experts will be in touch.

The latest from AccuWeather

Press Release

Brainstorm and AccuWeather® Team Up On Joint Development of New Generation of 3D Applications For TV Weather Presentations

The Companies, With A Long History Of Collaborations, Will Partner to Develop Real-Time, Data-Powered 3D Weather Products, Augmented Reality, and Virtual Sets. Brainstorm Booth SL4097 and AccuWeather Booth SL5031 NAB 2024, Las Vegas, NV - April 15, 2024 - Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, and AccuWeather®, the world's most...

Mon, 15 Apr 2024 17:29:30 GMT

Press Release

AccuWeather®, Ambient Weather® Partner On Hyperlocal Weather Data, Weather Station Networks For Local TV

STATE COLLEGE, PA & BOOTHWYN, PA - April 13, 2024 -  AccuWeather® and Ambient Weather®, a leader in modern weather station technology, have entered into in an exclusive partnership to offer superior real-time hyperlocal weather data and private weather station networks for local TV stations for the first time ever at NAB. As part of the...

Sat, 13 Apr 2024 12:00:00 GMT

Press Release

AccuWeather's® Newest WeatherShow Enhancer™ Turbocharges Weather Presentations

AccuWeather's® Newest WeatherShow Enhancer™ Turbocharges Weather Presentations with More Motion, Greater Interactivity, Faster Severe Weather Information, and Superior Hyperlocal Weather Data

Wed, 10 Apr 2024 17:50:07 GMT