Success Story

Mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms

Image

Summary

A mandatory government initiative sees 27MM impressions and high viewability through a cross-platform, one-day takeover campaign across AccuWeather platforms.

Key Highlights

AccuWeather worked with a key government initiative to provide high exposure advertising throughout a full-day sponsorship.
The brand received all ad placements during this full-day takeover.
The high impact campaign garnered 27MM+ impressions.

Key Highlights

Lessons learned from the 2019 hurricane season. Reducing the risk and liability before, during and after the storm

An in-depth look at the 2020 hurricane season forecast

Impacts of Hurricanes Barry and Dorian and Tropical Storm Imelda

The Challenge

AccuWeather worked with a key government initiative to create a high-impact presence across mobile, desktop and network platforms in order to provide high exposure throughout a full-day sponsorship. Through this full-day takeover, the brand received all ad placements across AccuWeather platforms, as well as a unique network integration that ran on most major TV providers throughout the U.S.
Image

The Solution

• High-impact, cross-platform, 1-day takeover
Through this full-day takeover, the brand received all ad placements across AccuWeather platforms, as well as a unique network integration that ran on most major TV providers throughout the U.S.

The Result

• The high-impact campaign garnered 27MM+ impressions, over the span of one day
• The top 4 ad placements within the campaign garnered a 0.30% CTR compared to AccuWeather’s benchmark of 0.16%
• The in-app adhesion unit had a viewability of 92%

Contact sales

Tell us about your company and one of our experts will be in touch.

The latest from AccuWeather

Press Release

AccuWeather Celebrates 60 Years of Superior Forecast Accuracy

Founder and CEO Dr. Joel Myers: ‘I wanted to raise the respect for weather forecasters and meteorologists overall ... Today, when we forecast a snowstorm or a hurricane, people act on it and do what is necessary to get ready.' AccuWeather Global Weather Center, September 23, 2022 - Since its founding in 1962, AccuWeather, the...

Tue, 20 Sep 2022 19:47:50 GMT

Press Release

AccuWeather and CoreLogic Join Forces to Build Solutions That Will Benefit Consumers via Location-specific Weather Notifications

AccuWeather Global Weather Center, September 21, 2022 – AccuWeather, the most accurate and most used provider of weather forecasts and warnings, today announced an expanded agreement with CoreLogic®, the leader in global property information, analytics, and data-enabled solutions. The two companies are combining their expertise and broadening opportunities within the insurance industry and other industry...

Wed, 21 Sep 2022 15:01:23 GMT

Press Release

AccuWeather launches program to protect the climate health and safety of 1 million lives

AccuWeather Global Weather Center, September 21, 2022 - Today, AccuWeather, the most accurate and most used source of weather forecasts and warnings, unveils its Climate Impact Program, a partnership-based effort dedicated to protecting climate health and saving lives with better forecasts and information on severe weather and air pollution. Steven R. Smith, President of AccuWeather,...

Wed, 21 Sep 2022 13:09:12 GMT