Success Story
Leading insurance company sees 5x more engagement through a combination of custom weather triggers and high exposure integrations specifically targeted to users during every day and severe weather conditions
Summary
A leading insurance company sees 5x more engagement through a combination of custom weather triggers and high exposure integrations specifically targeted to users during every day and severe weather conditions.
The Challenge
The Solution
• High-impact digital executions
• Pre/during/post severe weather triggering
• Custom audience targeting
• Existing contextual brand alignment
The Result
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• The high-impact campaign garnered 40MM+ impressions, with an overall CTR of 1.37%
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• The severe weather sponsorship that was deployed when severe weather was forecasted in a user’s area garnered over 2.5MM impressions cross-platform
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• The Pre/during severe weather forecast anchor unit had a cross-platform CTR of 1.77%, compared to AccuWeather’s benchmark of 0.54%
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• The mobile web sponsorship garnered a 5.60% CTR compared to AccuWeather’s benchmark of 1.2%
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• The mobile hero unit performed very well, with a CTR of 6% compared to AccuWeather’s benchmark of 4.46%
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